Author: nalex

Website Construction Strategy Galleries

Italic text implies something already present. 

Simple enough.

Write a site that changes once every month with a new exhibition. The images are too small to print. But you can buy them and view them more closely in a limited way.

Each exhibit would have blog posts about it, and comment journalism by viewers.

Each exhibit would instantly disappear and be replaced by a fresh one each month. Invites for the exhibition go to each member of a drip-fed mailing list, kept interested with a series of three exhibition reminders with two big graphic boxes:

People can opt-out by hitting STOP or opt-in by hitting MORE


Click on one before you accidentally click on the other.

If Stop is selected it redirects to a page on the website that is active until RESUME is pressed.  When it is, MORE is reshown, hitting it moves the expiry date ahead by three months.  Stop cancels this booking.


We would add elements with their labels which is saved as meta data: e.g. caption and heading text to feature with each image, compose collections of 3. 5 or 7 images in a custom driven gallery.

Images would be linked to the shop where all images but next 3 months of programmed exhibitions are for sale.

In the shop, more image can be seen smaller and inspected but can be also purchased in multiple formats.

Upselling – i.e. recomended other images, get a tea shirt to go with your purchase: [wild] logical identical   teeshirt [mug] canvas

Cross selling:  i.e. customers who liked x may go for y

As we assign images into a future gallery they are removed from view for three months and then they are part of the exhibition.


A “loupe” would be provided which magnifies resolution for a limited area. It would not be able to capture.

That could work if you seed it from a facebook group or every page that responds to finding keywords in the content every time you update it and then run one image a day



New services

Software Antelope Ltd is adding new cloud hosting structure. Basic shared cloud delivers what most small sites demand without specific bandwidth limitations or extra costs.

To get you started you share Cloud resources on an entry level account which is enough for most websites. When your site grows, we simply move it to a dedicated cloud and optimise your website in that environment according to your budget for growth.

A fast site is an essential ingredient in the mix to successful online businesses.

Our cloud environments are fast. A recent project resulted in a page-speed score of A(96%) for (check it yourself).

New Software Server

This site has been moved from our old shared hosting environment to our new Software Server.

It is very much faster as it runs on SSDs instead of hard disks, has a vastly improved software infrastructure and great support services.

Get your own Software Server (includes many installable software packages – we recommend WordPress, includes EMail boxes, and so much more – just ask for what you want, start a 5 hour or one week sprint, and we can have your site online very quickly). To celebrate our move we have a price special for the month of March! It may be the least expensive high quality supported hosting deal for your new website and we can start building a WordPress site for you straight away.

You will need a domain. First order gets one domain free!

Server products

We have rebranded our “hosting” products as “Servers”. Instead of “hosting” your website, we provide a configured server. If you need additional subdomains for a microservice, we simply add them. In the old model, you would need more “hosts”. Since we are adding new software capabilities, this would become cumbersome and expensive.

Instead we setup the hosting you need. Our basic Cloud Host is usually sufficient for your development project, but when you have a million users logging in each month, you will need an upgrade. Our upgrades will scale your Cloud server according to predictable needs.

Our Software Server is required for Email and many popular Content Management and Software Systems, including WordPress, Drupal, BBS, Galleries, Ecommerce and whatever you require.

Unline Hosting Companies we charge very little for these resources, therefore we only offer annual deals. And, unlike hosting companies we only provide Servers for our Development clients.

New Clients

As a seasoned contractor I got used to a market paying good rates for my skills and now I believe I am able to deliver faster for more clients remotely. It stands to reason that the market for remote teams is a better one than a market for a remote individual. There is nothing to stop software development being more effective and efficient online than it is to house employees. Avoiding massive costs to both sides of the negotiation. Costs can be productively invested.

The issue has been, in the past, trust and credibility. I believe strongly that I have a commercial answer to the problems posed by managing a remote team. By building small teams of developers, linking them into teams and managing projects real value can be delivered. The Open Source community has done this for years. It has driven knowledge progress.

New clients for Software Antelope’s development services will be the first customers of our latest project: Read more about how this works.

Making your site secure

You may notice this site is only accessed via SSL. There are many breeds of SSL you can use, including EV (Extended Validation) that basically carry a level of insurance against fraud if someone were to actually crack SSL. Most levels of SSL are secure enough for the average site, and the Everyday Security level of SSL we recommend for most applications is highly secure.

On this site we use Stripe for Web commerce, which is fully secure as you are entering your credit card details effectively on their site and we never record those details. We just receive payment without any exposure of your financial details “in the open” on the web. We also add SSL to our entire site as that makes it hard for hackers and trackers to see anything of what you are doing as all pages are encrypted.

1 Year SSL Subscription (including install on our servers)

WordPress attacks

Millions of sites in the world use WordPress to build and manage their sites, from individuals to multinationals. An exploit using the ability to post to the site from mobile devices can be closed off if that functionality is not being used.

Add these lines to the .htaccess for the site:

<Files xmlrpc.php>
Order allow,deny
Deny from all

A number of 3rd party plugins use this function, so blocking it may break plugins. Some of the most well-known plugins that require XML-RPC are:

WordPress Mobile App
JetPack (just some parts of it)
LibSyn (for podcasts)
Windows Live Writer

But for the vast majority of WordPress sites the XML-RPC function isn’t used and can be used as an exploit, hence it is best to disable it.

Let us know if you need this security measure applied to your Antelope hosted CMS site.

Remote Contract Development

As a contractor, I sit on a delayed train in a tunnel or held up by transport sites, costing my client precious hours of the working day. As a software developer, I wake up before the dawn and produce some of my very best work before the sun appears on the horizon.

On-site, we are expected to hit the ground running. We start a new role with our extensive and varied corporate experience. We may bring ideas from other roles, not information of course as we respect confidentiality, but methods, best practices and that indefinable quality: certainty.

On-site we have a lot to offer, however, we do not replace permanent staff. We do not want to introduce friction with people who have invested years or even their lives in collaboration with their employers. We are there to get a specific task done while a permanent resource is found (if it is required). Or we are there to get a project done, professionally.

Contractors who take real jobs from real people are just expensive employees. All strength to them, but that is not what I offer as a contractor. I prefer to get things done and then face my next challenge. More and more I find that the value that I give to clients is achieved more effectively online than it is after a frustrating commute into an office, even though I have worked in some of the most extraordinary offices with some extraordinary people, most of the time I am not socialising, I am facing a screen and making code work.

Online contracting is obviously a better way to employ project development resources. How to find a good remote contractor? This forum is a great place. How much should it cost? Is a daily rate the best way to charge? Perhaps not.

At Software Antelope Ltd, I am developing a better way to offer remote contracting services that reduces the element of risk for clients and the overhead of administration for developers. It employs Agile, Kanban and repositories. It employs efficient and secure delivery of projects. I do not have to sit on a train or take up a desk or sit in a meeting room. I simply deliver and get paid for what is produced.

Business evolves efficiency and that means more profit and less stress on our poor old transport infrastructure.

Software Contracting


A project requires a clear vision of what is required. As a project progresses the plan may change. This used to pose a problem for developers: new database structure may introduce complex changes. A separation of the concerns: screen display versus database structure evolved in a design pattern called MVC (Model – View – Controller).

On the management side, Waterfall requires details that are predefined and set in stone. Agile facilitates change and delivery in stage by stage. Testing methodologies ensure each stage works with all its components.

MVC frameworks and Agile facilitate remote contract delivery.


Remote development is a viable solution to the problem of the continuous growth area in bespoke software development.

We have the internet, many tools and methods for collaboration, communication and planning. We also have overloaded transport networks, increased expenses and real-estate costs to host a contractor on-site.

We can solve these problems with online Agile tools for remote project management and online communication.


Remote development allows increased innovation as skills sets are no longer dependent on presence, developers use continual online training and upskill.

Developing software can be done in collaborative environments or by talented individuals.

Remote contracting has become a growth area in software development.

New Services Launched

Content Management Systems (CMS) hosting is the way to build a website yourself with the ability to post pages and news items or articles while being able to get technical and design professional services as you need them.

Our 1-year subscription CMS site is on offer for the first 20 sites at £275 per annum. You get online resources including a WordPress site you can update yourself, connected to your domain (using a subdomain).

A limited number of free (first year only) domains are available to those who order now (until they run out).

Order here.