Author: nalex

Artist Website

We offer working artists special deals on our content management systems and ecommerce products tailored to the needs of an artist.  There is sometimes a sponsorship link associated with discounts on our services.  Why do we offer discounts and sponsorship to the artist client?  Because of our experience in artist management: we can offer advice and online ecommerce methods for marketing art work on the web.  The actual marketing is up to the individual’s own social media footprint and/or willingness to invest in advertising.

  1. Software Antelope Ltd make an agreement with an artist to host their content at a discounted rate, via sponsorship or management and licensing.
2. The artist may design a simple holding page – just an outline with an image or two, and prepare content for it.
3. We will install a fresh and up-to-date version of WordPress using Woocommerce and a basic template called shopfront which links to the client’s paypal or stripe account for accepting payments.  We include a basic site build in WordPress to host your basic content to get it going.  The artist should provide or design a logo (horizontal and square formats), slogans, and prepare content for the site basic pages (e.g. about the artist, contact, perhaps a simple gallery).  We provide some content building with the initial install.

Products: or

3a. The artist can build pages and content.  Or book time at an hourly rate.
4. To sell prints of your visual artwork, we can either attach a drop-supplier or your ecommerce shop or the artist can take orders in conjunction with their own printer.
4a. In rare cases, Software Antelope Ltd may offer an artist a licensing deal, including royalties against sales and a percentage of profits to the artist.  A contract is required and usually runs for two years.  All sales and advertising costs are handled by Software Antelope Ltd, and costs of hosting are met during the term of license.  
5. Alternative templates for layouts in WordPress with Woocommerce are available to extend the large range of standard features available in the base product.  Some of these require payment to third parties.
6. If the artist wants to sell and offer original work, you can make the products with images and descriptions, and offer a framing service.  We work with a prestige framing service who provide an excellent service for artists with an extreme quality of craft and attention to detail.
We do like to support the arts online.

Website Construction Strategy Galleries

Italic text implies something already present. 

Simple enough.

Write a site that changes once every month with a new exhibition. The images are too small to print. But you can buy them and view them more closely in a limited way.

Each exhibit would have blog posts about it, and comment journalism by viewers.

Each exhibit would instantly disappear and be replaced by a fresh one each month. Invites for the exhibition go to each member of a drip-fed mailing list, kept interested with a series of three exhibition reminders with two big graphic boxes:

People can opt-out by hitting STOP or opt-in by hitting MORE


Click on one before you accidentally click on the other.

If Stop is selected it redirects to a page on the website that is active until RESUME is pressed.  When it is, MORE is reshown, hitting it moves the expiry date ahead by three months.  Stop cancels this booking.


We would add elements with their labels which is saved as meta data: e.g. caption and heading text to feature with each image, compose collections of 3. 5 or 7 images in a custom driven gallery.

Images would be linked to the shop where all images but next 3 months of programmed exhibitions are for sale.

In the shop, more image can be seen smaller and inspected but can be also purchased in multiple formats.

Upselling – i.e. recomended other images, get a tea shirt to go with your purchase: [wild] logical identical   teeshirt [mug] canvas

Cross selling:  i.e. customers who liked x may go for y

As we assign images into a future gallery they are removed from view for three months and then they are part of the exhibition.


A “loupe” would be provided which magnifies resolution for a limited area. It would not be able to capture.

That could work if you seed it from a facebook group or every page that responds to finding keywords in the content every time you update it and then run one image a day



New services

Software Antelope Ltd is adding new cloud hosting structure. Basic shared cloud delivers what most small sites demand without specific bandwidth limitations or extra costs.

To get you started you share Cloud resources on an entry level account which is enough for most websites. When your site grows, we simply move it to a dedicated cloud and optimise your website in that environment according to your budget for growth.

A fast site is an essential ingredient in the mix to successful online businesses.

Our cloud environments are fast. A recent project resulted in a page-speed score of A(96%) for (check it yourself).

New Software Server

This site has been moved from our old shared hosting environment to our new Software Server.

It is very much faster as it runs on SSDs instead of hard disks, has a vastly improved software infrastructure and great support services.

Get your own Software Server (includes many installable software packages – we recommend WordPress, includes EMail boxes, and so much more – just ask for what you want, start a 5 hour or one week sprint, and we can have your site online very quickly). To celebrate our move we have a price special for the month of March! It may be the least expensive high quality supported hosting deal for your new website and we can start building a WordPress site for you straight away.

You will need a domain. First order gets one domain free!